Dear
Consumer,
My name is Maria Racanelli and I am the
president of FloodMaster, Inc. We are your once-in-a-lifetime
solution to water heater flooding problems … and we
do something very unique in our industry in that we eliminate
many of the problems people have when trying to protect their
assets from water leaks due to water heater failures.
The #1 Most Common Residential Water
Heater Mistake…
(You're Probably About To Make It Now)
You think your (new/old) water heater will
last for many years in continuous service, right? Well…
more than 29.7 % of all water heaters in the United States
fail before they’re 9 years old. By age 14, over 69%
of U.S. Water heaters have failed. An estimated 7,554,400
water heaters will be replaced (or “retire”)
due to failures – or “end-of-life” yearly.
What If You’re Not Home When Your
Water Heater Reaches Retirement Age?
 When your water heater fails due to end-of-life,
you may suffer a water heater shutdown, a leak, a flood, or
a continuous flow of water from your cold-water intake through
a hole in your water heater into your premises. Failures of
water heaters may cause up to $5,000 (or more) in damage to
homeowners’ premises and possessions.
What Nobody Ever Tells You About
Water Heaters
- When you purchase a water heater, be prepared
for the possibility that within 9 – 14 years, the time
when 30% - 70% of all water heaters fail, you will suffer
a water heater leak or flood.
- If you’re not home when your water
heater leaks, your main water incoming pipe will provide
continuous water to the ongoing flood in your premises
- The result may be that your possessions
may be damaged, perhaps beyond repair; your clean up costs
may exceed the value of any damaged possessions; and the time
you need to devote to the clean-up project may exceed your
expectation.
Don’t take our word for it, check
out Chapter
11 in the Department of Energy Report Water Heater Rulemaking
Technical Support Document, published by the Office of
Energy Efficiency and Renewable Energy.
Whose fault is it when these water heater
leak/flood problems occur after you have purchased a water
heater? I say it’s the focus on heating water rather
than taking a complete look at your situation. We realize
that purchasing and replacing a water heater is a big step
for you. We also know that you are trying to do other things
in life, not trying to figure out how a water heater works.
That’s why we have committed ourselves to overcoming
every problem you will face with every other water heater
flood control manufacturer – Making the purchase of
a FloodMaster Flood Control Valve, a once-in-a-lifetime
experience,
a cost-effective expenditure (potentially equal to 27 times
its cost –or more), and providing peace-of-mind knowing
the FloodMaster unit is working 24/7.
Sincerely,
Maria Racanelli, President
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